Everybody seems to know all about nutrition and how you should or should not eat.
Every time you turn a corner there is a new fact, a new study that contradicts the previous one.
Go left, NO go right! Go down, NO go up !
All these diets, these ”nutrition coaches” that have no credentials and these weight loss businesses are simply driving every body craaazy.
Everything seems to be black and white now. No grey zones. No middle of the road. No balance.
You eat too much carbs? well it is simple then, remove them!
You drink too much milk and eat too much cheese ? Your stomach aches ? Well it is simple then : remove them!
You eat too many sweet things ? You want to lose weight ? Well it is simple then, remove them!
Oh wait!! No no, don’t remove them anymore.. you know what? Actually, eat them for breakfast !
Hahaha ! This is crazy ! It’s like a ping pong game! But the problem is … YOU are the ball!
Hey, Everybody. Please keep in mind the middle of the road. Aim for the middle! Not too much, not too little, just enough. In other words : balance.
When I started as a nutritionist I couldn’t understand why people were being so blinded by everything that was going on in the weight loss world.
-‘But Sofia you can’t deny that it works!’ I was told. ‘My friend lost 20 pounds while on the protein powder diet!’
-‘But It DOESN’T! I would reply annoyed. What happens when she stops? Will she eat powder for lunch all her life?
Back to her habits = back to her problems. Wait a few months or a couple of years and you’ll see for yourself…
And don’t forget that she learnt absolutely NOTHING and she most probably harmed her body and her soul !’
I then understood, after a few years of practice, that smart people fall into the weight loss traps because it is an emotional journey, not a rational one.
Even if they know that a restrictive diet is not the best way to go, they still do it because they reaaally want to lose weight! They don’t like their body as it is.
Dreams are sold.
Businesses leverage on hope.
”Coaches” sell short term results..
…………and people are stuck in the spiral.
In this last screen shot : MAGIC is sold !
I don’t know about you, but I still want to eat a piece of my mother’s chocolate cake with a glass of milk.
I still want to eat fresh baguette if I’m in France.
I still want to eat my ice cream on a hot summer day!
So what is my secret? you may think. Well there is none !
There is no FORMULA. It is many things put together. I know it is not as marketing savvy as : the PALEO diet or The ZONE diet.. BUT:
What I have to offer is SENSE; common sense, science, experience and ‘savoir-vivre’.
I take you one step at a time through a process that aims for long term change.
And at the end of this process you are free!
Free because you master your nutrition. Because nothing is ‘illegal’ or not allowed. Free because you are able to make your own meals, create your own menus, depending on what you like and what you feel like eating. Free because you will be able to enjoy the food you love without feeling guilty about it.
This is the perfect scenario YES. But I have to say, there is one price to pay, and that is :
Patience.
Patience because real change does not happen overnight.
Patience because to master something you need to work for it.
Patience because you need to take the time to understand things. To think for yourself.
I do change people’s life.
People who are willing to be rational about things. People who are educated, open minded and have a growth mindset.
If this sounds like you, if you feel ready to stop the spiral, ready to learn, ready to go through a process : I will be more than happy to welcome you in the club.
I will be there with you all the way.
Answering your questions, analyzing your food journal, commenting on your photos.
If you fit the profile,then quite simply, The Club will most probably change your life !
All the best,
Sofia.
